One of Delta Institute’s strategic objectives is to “disrupt the energy status quo.” We work to meet this objective by helping buildings become more efficient, finding creative strategies to increase renewable energy generation, and, in this case, by working directly with energy users to find out how they interact with their electricity and what kinds of things motivate them to make changes in their homes.
Delta has a history of working directly with homeowners on energy conservation. For years, we implemented a home weatherization program to help homeowners better understand where energy was escaping through the walls of their homes, then guided them toward smart home investments to address the problem. For DeltaLumin, we wanted to try something a bit different. Instead of designing a program, then heading out into the community to implement our idea, we decided to flip the script. We wanted to head out into the community first, allowing us to better understand the needs of the people we were serving. We wanted to ask questions, observe actions, and have lots of conversations before building anything out.
As these ideas began to solidify, the Illinois Science & Energy Innovation Foundation (ISEIF) announced a round of funding that seemed to match our objectives. We knew we would need a partner to handle much of the design and research work (Delta is not a product development firm) and approach renowned design firm IDEO, who were excited to help us design some great product concepts. We also needed to expand our reach deep into what ISEIF considers “hard to reach” communities, including seniors and low-income individuals. To do so, we reached out to one of our long-time partners, Faith in Place, who would lead up community outreach and recruitment.
The rest of this site will walk through our process, findings, technical documentation, and next steps for DeltaLumin year 2. We hope that, by telling our story in the open, others can learn from our work and make an impact in their communities.
The Delta Lumin Approach
Human-Centered Design
Delta Institute worked with [IDEO](http://ideo.com) to...
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Research
2 weeks
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Development
4 weeks
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Refine
2 weeks
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Pilot Implementation
12 weeks
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Research Design
Research Question:
Will the illumination of energy use data lead low-income energy consumers to engage with their energy use beyond the level of engagement that occurs with the use of traditional monthly bills?
illumination:
translation of household energy use into personalized information about participants’ energy habits and patterns
low-income:
individuals with a household income at or below 50% AMI (< 150% FPL) who are not currently receiving energy subsidies (e.g. CEDA, LIHEAP)
engage:
demonstrate energy use reduction through action, stating an intention to reduce energy use, and/or indicating that an informed decision was made to not reduce energy use
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Throughout the pilot period, participants were exposed to several methods of energy illumination. Energy use was illuminated using four different features including:
1. Spending Forecast
tested if energy spending updates at a shorter interval (daily rather than monthly) leads to increased levels of engagement over those receiving traditional monthly bills
2. Appliance Spending Diagnosis
tested if appliance-level energy consumption information is a more accessible illumination of energy use leading to increased levels of engagement over those receiving traditional monthly bills
3. Energy Savings Goal
tested if facilitating energy savings goals among participants leads to increased levels of engagement over those receiving traditional monthly bills
4. Program Match
tested if a curated list of existing utility programs based on actual household energy use data will lead to increased levels of engagement over those receiving traditional monthly bills
Results of the pilot will be evaluated using a mixed methods approach. Taking a mixed methods approach involves employing both qualitative and quantitative strategies of inquiry (e.g. numeric information like energy use data collected concurrently to text information through open-ended survey questions). This approach will be used because the indicators of successful engagement include both changes in measurable energy use and changes in non-numeric opinions, motivations, and intentions related to energy use. Indicators of participant engagement include:
Conservation intention: consumer indicates the intent to reduce energy use through behavior change within or following the pilot period
Conservation action: consumer demonstrates energy use reduction through behavior change within the pilot period
Efficiency intention: consumer indicates the intention to reduce energy use through physical improvements to their homes including the replacement of an inefficient appliance within or following the pilot period
Efficiency action: consumer demonstrates energy use reduction through physical improvements to their home including the replacement of an inefficient appliance within the pilot period
Informed decision not to act: consumer demonstrates receipt and indicates understanding of energy use illumination information and chooses not to take action to reduce energy use
These indicators of participant engagement were measured using a concurrent triangulation of methods including:
Monthly Workshop Activities & Discussion: Participants were required to attend monthly in-person events to share reactions and insights related to the features they interacted with the previous month. Qualitative data was collected in the form of responses to open-ended discussion questions and reactions to interactive group activities.
Monthly surveys: Monthly surveys were distributed and completed at each Monthly Workshop. These were mixed method surveys with an emphasis on close-ended questions, but with open-ended questions included as necessary aiming to collect information about opinions, motivations, and intentions related to energy use generally and treatments more specifically.
Website analytics: Email views and/or website visits were tracked by user and by date/time to aid in the analysis of changes in both energy use seen in the collected energy use data and/or changes in opinions, motivations, and intentions captured in monthly surveys.
Finding Our Participants
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Demographic and Geographic Priorities
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Recruitment Team
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Final Pilot Cohort
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Building a Prototype
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Calculating Energy Use
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Visualizing Energy Use
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Communicating Energy Use
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Refining the Model
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Implementing the Pilot
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Enrollment Process
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Energy Updates
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Mail
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Email
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Workshop Attendance
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Customer Service
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam dignissim accumsan tempor. Nam pellentesque justo quam, quis malesuada libero semper ut. Duis laoreet augue elit, eleifend posuere sapien varius eu. Suspendisse tristique orci eget sem accumsan, ut cursus turpis porta. Donec elementum tellus vitae diam facilisis, in eleifend mi maximus. Fusce erat tortor, pharetra ac cursus at, volutpat eu sem. Ut et semper velit, ac feugiat nulla. Sed ipsum leo, rutrum a justo et, aliquam iaculis elit. Proin scelerisque vitae massa nec elementum.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque a vehicula ante. Sed pellentesque, lectus et faucibus elementum, erat erat vestibulum risus, vitae sollicitudin mauris turpis sed magna. In hac habitasse platea dictumst. Morbi dapibus sed lectus non efficitur. Suspendisse potenti. Pellentesque iaculis mattis justo, id finibus nibh suscipit non. Duis purus ipsum, blandit fringilla interdum et, faucibus ac mauris. Curabitur maximus consequat nisi, in tristique ligula eleifend eu. Maecenas id lacus quis erat vestibulum sodales. Aenean lectus mi, eleifend ac orci at, vulputate aliquet lectus. In hac habitasse platea dictumst. Ut rutrum fringilla velit ut sodales. Aenean ligula ligula, dapibus nec pulvinar ultrices, convallis elementum turpis.
Workshop Series
Throughout the DeltaLumin Pilot Program there were five in-person events including two kick-off events and three pilot participant workshops. The purpose of these events was to gain insight into the participants’ reactions to the forms in which DeltaLumin communicates their energy use data. This was accomplished through open-ended discussion, written surveys, and facilitated activities.
Pilot participants working through the energy scale activity
Pilot Kick-Off Event: Introduction to the Program
Objective: To develop a baseline for both participants’ personal energy use and their understanding of energy.
Exercise: In anticipation of the first Energy Update, which would include an Appliance Spending Diagnosis outlining estimated energy use per appliance, the Kick-Off activity aimed to better understand how participants currently think about the energy consumption of individual appliances.
Results: Donec elementum tellus vitae diam facilisis, in eleifend mi maximus. Fusce erat tortor, pharetra ac cursus at, volutpat eu sem.
Next Steps: Ut et semper velit, ac feugiat nulla. Sed ipsum leo, rutrum a justo et, aliquam iaculis elit.
Caption
Workshop 1: Reactions to first Energy Updates
Objective: Duis laoreet augue elit, eleifend posuere sapien varius eu. Suspendisse tristique orci eget sem accumsan, ut cursus turpis porta.
Exercise: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam dignissim accumsan tempor. Nam pellentesque justo quam, quis malesuada libero semper ut.
Results: Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Next Steps:Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Participants practicing setting energy goals
Workshop 2: Setting Energy Savings Goals
Objective: Duis laoreet augue elit, eleifend posuere sapien varius eu. Suspendisse tristique orci eget sem accumsan, ut cursus turpis porta.
Exercise: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam dignissim accumsan tempor. Nam pellentesque justo quam, quis malesuada libero semper ut.
Results: Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Next Steps:Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Caption
Workshop 3: Matching Users with Existing Utility Programs
Objective: Duis laoreet augue elit, eleifend posuere sapien varius eu. Suspendisse tristique orci eget sem accumsan, ut cursus turpis porta.
Exercise: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam dignissim accumsan tempor. Nam pellentesque justo quam, quis malesuada libero semper ut.
Results: Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Next Steps:Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Survey Results
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Feature Evaluation
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Suspendisse tristique orci eget sem accumsan, ut cursus turpis porta. Donec elementum tellus vitae diam facilisis, in eleifend mi maximus. Fusce erat tortor, pharetra ac cursus at, volutpat eu sem. Ut et semper velit, ac feugiat nulla. Sed ipsum leo, rutrum a justo et, aliquam iaculis elit. Proin scelerisque vitae massa nec elementum.
When participants were asked whether or not each feature was easy to understand they responded in the following ways:
Spending Forecast
52% of participants reported Spending Forecast was easy to understand.
Appliance Diagnosis
60% of participants reported Appliance Diagnosis was easy to understand.
Energy Spending Goal
68% of participants reported Goal Setting was easy to understand.
Program Match
85% of participants reported Program Match was easy to understand.
General Engagement
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Conservation and Efficiency Action
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Website Analytics
Throughout the DeltaLumin Pilot Program there were five in-person events including two kick-off events and three pilot participant workshops. The purpose of these events was to gain insight into the participants’ reactions to the forms in which DeltaLumin communicates their energy use data. This was accomplished through open-ended discussion, written surveys, and facilitated activities.
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